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Never impose your own personality onto a client’s work. Designing For Yourself Rather Than The Client You can pretty easily spot stock vectors in logos because they are usually familiar shapes, such as globes and silhouettes. Chances are, if you are using a stock vector image, it is also being used by someone somewhere else in the world, so yours is no longer unique. Downloading stock vector imagery from websites such as VectorStock is not a crime, but it could possibly get you in trouble if you incorporate it in a logo.Ī logo should be unique and original, and the licensing agreement should be exclusive to the client: using stock art breaks both of these rules. This mistake is often made by business owners who design their own logo or by amateur designers who are not clued in to the laws on copyright. Using stock vector graphics in a logo puts your client at risk. It can be adapted to other media more easily than a raster image.Editing the logo later on is much easier.The logo can be scaled to any size without losing quality.The main advantages of vector graphics for logo design are: Maintaining visual consistency by making sure the logo looks the same in all sizes is essential. If you zoom in enough on a raster graphic, it will appear pixelated, making it unusable. While Photoshop is capable of creating very large logos, you never know for sure how large you will have to reproduce your logo at some point. Using raster images for logos is not advisable because it can cause problems with reproduction. A raster graphic – or bitmap, as it’s commonly called – consists of pixels. The alternative, of course, is use to raster graphics software, such as Adobe Photoshop. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. Uses Raster ImagesĪn example of how raster graphics can limit reproduction. Being aware as a designer of the latest crazes is important, mainly so that you can avoid them at all costs. Logo Online Pros has a great section on its website in which it updates current logo design trends every year. As a logo designer, your job is to create a unique identity for your client, so completely ignoring logo design trends is best. The biggest cliche in logo design is the dreaded “corporate swoosh,” which is the ultimate way to play it safe. A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks. Trends (whether swooshes, glows or bevels) come and go and ultimately turn into cliches. Your logo will have a longer lifespan and won’t need to be redesigned in a couple of years.įocusing on current logo trends is like putting a sell-by date on a logo.You won’t run into any problems down the line with reproducing it.Your logo will be unique and memorable.
#HOW TO PRINT A LOGO USING ARTCUT 2009 PROFESSIONAL#
Here are the advantages of hiring an established and professional logo designer:
#HOW TO PRINT A LOGO USING ARTCUT 2009 HOW TO#
David Airey offers great insight on how to choose the right logo designer for your requirements. A business should know where to look when it wants a new logo. If your logo looks amateurish, then so will your business.
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(Local printers are not likely proficient in logo design.) A friend or relative who claims to know a little about graphic design does it as a favor.The business owner wanted to save money by designing the logo quickly themselves.Here are the most common reasons why many logos look amateurish: New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo. You get what you pay for.Ī professional business should look professional. Avoid websites that promote ridiculously cheap logo packages.